Our mission. Our passion. Our story.

We believe that by creating amazing design photos we can challenge the ordinary. This way we can offer an unforgettable photo experience for families – and most of all, bigger shopping carts in the UPGRD store and higher profits for photographers.

We started to build UPGRD Photos because we realised that school, sport and nursery photos looked the same as they did 30 years ago, when we were at school. As parents and passionate photographers we decided that something had to be done - and we did! We created an All-In-One mass photography software with features like the UPGRD Magic box that completely automates design generation, the UPGRD Store that really sells, the UPGRD AI that further reduces the need for manual labour and the UPGRD Photographer App that eliminates the need for printing paper QR-codes and the problems of crumbled or unreadable paper QR-codes. In other words we created a platform for you to run a completely hassle free and profitable photography business.

We piloted UPGRD Photos in Finland, known for a highly competitive mass photography market. The results were amazing: With our design photos alongside traditional photos we started to win more competitive tenders than ever before and noticed a sizeable increase in our shopping cart sizes. The Parents welcomed the fresh breeze with joy and in the meantime our yearly revenue went from zero to a million euros.

We believe that all good things are meant for sharing. Even today, while our main focus has switched from a traditional domestic photography business to an international software business, we still believe and live by our philosophy that our service and products are from photographers to photographers. Now it’s our time to share, so without further ado we invite you to join and become the next UPGRD Photos success story.

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Did you know:
“90% of families, parents and kids would like to see design photos in their yearly school, nursery and sport mass photography!”

CUSTOMER SURVEY 2018

Excited?

Great, because so are we!

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”We have three children and experience of dozens of school photos. These photos beat them all.”

- UPGRD client testimonial -

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