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Our mission. Our passion. Our story.

We believe that by creating amazing design photos we can challenge the ordinary. This way we can offer an unforgettable photo experience for families – and most of all, bigger shopping carts in the UPGRD store and higher profits for photographers.

We started to build UPGRD Photos because we realised that school, sport and nursery photos looked the same as they did 30 years ago, when we ourselves were at school. As parents and passionate photographs we realised, that something had to be done - and we did! We created a turnkey mass photography software solution with UPGRD Magic box that completely automates design generation, the UPGRD Store that really sells, the UPGRD AI that further reduces the need for manual labour, the UPGRD Photographer App that eliminates the need for printing paper QR-codes and problem of crumbled papers. In other words we created a platform for you to run a completely hassle free and profitable photography business.

We piloted UPGRD Photos in Finland, known for a highly competitive mass photography market. The results were amazing: With our design photos alongside classic photos we started to win more competitive tenders than ever before and noticed a sizeable increase in our shopping cart sizes. Parents welcomed the fresh breeze with joy and in the meantime our revenue soared and we went from zero to a million euros in sales.

We believe that all good things are meant for sharing. Even today, while our main focus has switched from a domestic photography business to an international software business, we still believe and live by our philosophy that all our products are from photographers to photographers. Now it’s our time to share, so we invite you to join and become the next UPGRD Photos success story.

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Did you know:
“90% of families, parents and kids would like to see design photos in their yearly school, nursery and sport mass photography!”

CUSTOMER SURVEY 2018

Excited?

Great, because so are we!

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”We have three children and experience of dozens of school photos. These photos beat them all.”

- UPGRD client testimonial -

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